
"Your
series on handling objections has done wonders for
my business and career. Before listening to your
series and practicing objections, I would go on five
listing appointments and take one listing. NOT A
GOOD AVERAGE.
I used to dread going on listing
appointments
for one reason and one reason only: The seller would
give me objections to the sale. I didn't have the
answer, and I would try to fast-talk my way around
the question. I'd leave the appointment depressed
and questioning myself as to why I am wasting my
time in this business.
I'm happy to say that, out of five appointments
I take four listings now because of the "Objection
Handling" series. Most importantly, I look forward
to the listing appointments!
On a recent appointment with a seller, the objections
were coming at me from the left and right. After
handling all of the seller's objections, she became
very quiet and looked at me. She didn't say a word
for what seemed like an eternity and finally asked,
'Why don't I see your signs in my neighborhood?'
She had a funny grin on her face as if to say,
'You can't handle this one.' I did, and left with
the sale! I can't help thinking where I
would be if I took this first step two years ago?"
John E. Hess
Shear Realty
Victorville, CA